Get found on Google

Most of search engine work is technical, and SnabbSajt does that part for you. What's left is the part only you can answer: what you do, where you do it, and what customers actually type when they look for it.

Do this

1. Open Settings → Web address and make sure Show my website in search results is on.
2. Publish. Search engines only ever see your published website.
3. Say where you work and what you offer in your own words, on the page. That is the part no tool can answer for you.
4. Put yourself on Google's map (below). For a local business, that is where most people find you.

What happens next: search engines find you on their own schedule, usually days rather than minutes. Nothing else on your website changes.

What happens on its own

Every published SnabbSajt website gets, without you touching anything:

• A page title and description for each page, built from your business and your services - the words people search for, not generic filler.
• A sitemap and a robots file, so search engines know what to read.
• Structured data describing your business, your address, your reviews, your FAQ and your blog posts - the extra facts Google uses for map results and rich listings. If you told us which towns you travel to, they are in there too, so a business that drives to five towns stops reading as a shop at one address.
• An image for sharing, so a link to you looks right on Facebook, LinkedIn and in chats.
• A secure connection (the padlock), which is now a ranking factor in itself.
• An llms.txt file, so AI assistants can read your website properly when someone asks them for a business like yours.

To control how one page reads in Google, override the title and description yourself: Pages → ⋯ on the page → Text in Google. The same dialog has Write with AI, which drafts both from the page's own content (1 credit). Leave the fields empty and the automatic text above is used.

None of it works until you publish. Search engines only ever see your published website.

The five things worth your time

1. Be findable at all

Settings → Web address → Show my website in search results must be on. It's the switch that asks search engines to include you. If you turned it off while building, turn it back on - and give it a while to take effect.

2. Put yourself on Google's map

Most people looking for a local business land in Google's map before they land on any website. Adding your business to Google is free, takes minutes, and is the single highest-value thing on this page. When it matters for your website, the dashboard suggests it as a next step and links you straight there.

If you have already pulled your details from Google - during setup, or when we moved your old website across - we keep an eye on whether they still agree. When your website shows one phone number and Google shows another, you get a reminder listing both, so you can correct whichever is out of date. We never guess which one is right, and we never change anything for you.

3. Say what you do, in the customer's words

Write "fönsterputs i Uppsala", not "helhetslösningar inom fastighetsvård". Use the words a customer would type. When you write a news article, select text and use the AI suggestion Better for Google - it costs 1 credit and rewrites for search without turning your page into keyword soup.

If you drive to the job, the towns you drive to count. Type them under your city when you create the website ("Other towns you work in"), or later under Settings → General → Where you work. The website lists them instead of only saying "your city and nearby", and they go into the facts Google reads about you. We never add a town you did not type yourself: a neighbouring town you do not take work in is a promise you would have to keep.

4. Say what is true about your business

Insurance, a collective agreement, staff who are ID-checked, a guarantee on the work. These are the things a customer wonders about before letting a stranger into their home, and most websites never answer them.

Tick what is true under Settings → General → Where you work and the website says it, in your own words. Tick nothing and it says nothing: what appears is your own statement about your own business, so leave out anything you are not sure of. If you are approved for F-tax we read that from your invoicing details rather than asking twice.

5. Keep the website alive

A page that never changes slowly stops being interesting - to customers and to search engines. News articles are the cheapest way to keep it moving, and each one is a new page that can be found on its own.

What not to do

• Don't make more pages saying the same thing. Five thin pages about the same service compete with each other. One good page wins.

  One page per town is the exception, and only when each one has something of its own to say. If you work in several towns, the dashboard offers to write them for you, one page per town and never one per service per town. Each one is read before it is created: a page that would have come out thin, or too much like a town already done, is not made at all, and you are told which town was skipped and why.

• Don't expect it overnight. A new address takes weeks to settle in search results. Bookings and calls will tell you it's working before the rankings do.

Next steps

• Publish your website - nothing is indexed before this.
• Statistics - see where visitors actually come from.
• Blog / news - keep giving search engines something new.

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