Statistics

Visits, customer contacts and the pages that actually bring in business - in plain numbers, without cookies.

Open Statistics to see whether your website is doing its job. It counts two things that matter and skips the rest: how many people came, and how many of them got in touch.

You can look at the last 7, 30 or 90 days, and every number is compared with the period before it, so you see the direction and not just the size.

The graph draws visits as a line and customer contacts as bars underneath it. Point at (or tap) the graph and you get that day's numbers for both - so you can see straight away whether your busiest day was also the day someone got in touch.

What the numbers mean

Customer contacts - messages, bookings, phone taps and email taps. This is the number that pays your bills.
Visits - how many people came at all.
Actions - completed bookings, phone clicks, email clicks and button clicks, listed separately.
How customers find you - search, social media, a direct link, and how many contacts each source produced.
Pages that work - visits per page with a bar showing the size, and the share of those visits that turned into contacts. Click a row to open that page in the editor.
Best days - average visits per weekday, so you can see which day people actually look for you. Shown once you have at least two weeks of data and 30 visits. Below that, one good Saturday means nothing.
Which form brings customers - messages per form and page, for example "Contact form on Contact 12". With a contact form, a quote guide and a newsletter box, you can see which of them is actually doing the work.

The advice underneath

SnabbSajt reads your own numbers and says what to do next in plain words - for example that a page gets visits but rarely leads anywhere, that someone opened your booking and found no free time, or that your first customer contact has just arrived. Each piece of advice has a button that goes where you need to be: the page in the editor, your services, or the inbox.

The rules need different amounts of evidence. A couple appear straight away, namely the first customer contact and bookings that found no free time, while the ones that compare pages with each other wait until there are enough visits to compare.

The built-in statistics don't use cookies, so they don't trigger a cookie banner and they keep working when a visitor declines tracking. That also means the numbers are an estimate: some visits can't be counted because of the visitor's own privacy settings. Treat the direction as true and the decimals as approximate.

If you want Google Analytics or an advertising pixel on top of this, add it under Settings → Integrations & code - and then a cookie banner does appear, automatically.

When the website is new

The first few visits are not enough to work out shares. Below 30 visits the page says so plainly: you get visits, customer contacts and the pages they came from, but not "got in touch, in percent", because one visitor in three is not 33 %, it is three visitors. The shares appear on their own once there is enough to count.

If it's empty

"Publish to start measuring" - the website isn't live yet. Nothing can be counted until it is. Publish it.
"Collecting data" - it's live but young. Come back in a few days.
No visits in this period - try a longer period.

Next steps

Publish your website - measuring starts when you go live.
Inbox - the contacts behind the numbers.
Settings - add Google Analytics or a pixel.

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